Are we confusing activity with progress?
On the AI Pulse is the most comprehensive AI snapshot of social housing to date and it’s about organisational culture, readiness and appetite, not just tools and technology.
Led by Rob Rowlands for DIN, the home of AI support for social housing, it will also feed directly into the practical support, guidance and services we offer.
Rob shares his thoughts on whether we're confusing activity with progress below...
AI may already be more embedded in housing than many people think.
Not necessarily in the dramatic, transformational, everything-has-changed way it is sometimes talked about. More quietly than that. More practically. More messily.
A bit of drafting here. A bit of summarising there. A policy document made easier to read. A report pulled together more quickly. A long email made clearer, shorter or less painful to write.
And that matters. But it also raises a more interesting question.
If people are already using AI in their day-to-day work, does that mean organisations are actually becoming better at using AI? I’m not sure it does.
That is one of the tensions sitting underneath the early findings from our On the AI Pulse. You'll have to join us at our webinar on 29 June to find out the full results and what they mean, however the early signals suggest the sector may have moved beyond a simple question of whether people are using AI.
The more useful question now is this: Can housing organisations turn individual experimentation into real organisational learning?
Because these are not the same thing.
A member of staff using AI to save time is useful. A team using it to improve a process is more interesting. An organisation using it to rethink service delivery, decision-making, customer experience and internal capability is something else again.
You can see where the step changes become more impactful.
There seems to be growing confidence among individuals. People are trying things, seeing possible applications and possibilities, and using tools to make everyday tasks easier. And in some cases they may be moving faster than the organisation around them.
Organisational readiness is different.
It means more than having a policy. It means having the conditions for people to use AI well: clear enough guidance, good enough systems, practical training, shared judgement, space to experiment and honest conversations about risk.
It also means having a way of learning from what is already happening rather than pretending AI use can all be neatly controlled from the centre.
This is where I am going say the debate needs to mature.
Too often AI conversations fall into one of two camps (and sometimes both inside the same head!). One says, “we need to move faster”. The other says, “we need to be careful”.
Both are right. Both create risks. Neither is enough on its own. This is the uncomfortable truth that we have to deal with.
The issue isn’t that housing is full of reckless AI use nor is it simply that organisations are asleep at the wheel. The reality is that curiosity, pressure, caution and capability are all developing and interacting at different speeds.
That creates friction. But it also creates opportunity.
For me, one of the most important questions is whether housing organisations are looking closely enough at where AI use is already happening. Not to punish people. Not to shut it down. But to understand what it tells us. If we ask questions like...
- Where are colleagues reaching for AI?
- Where are unofficial workarounds pointing to unmet need?
- Where is enthusiasm being mistaken for capability?
…We get right to the heart of whether AI becomes another layer of digital noise or a genuine opportunity to improve how housing organisations work.
The danger is treating AI adoption as a technology project when it is also a learning project.
Because AI - like so many other tools and technologies - is about confidence, capability and capacity. It is about how organisations understand themselves, their contexts and their resources. Critically it is about whether they can spot the difference between experimentation and transformation.
So, the early findings from On the AI Pulse do not provide a neat, simple answer and that is why they are useful.
They suggest a sector in motion, just not always in alignment. It’s not about adoption per se; the hard work is in translating all of that into practical organisational change.
So perhaps the real question for housing leaders is not:
“Are we using AI?”
It is:
“What is our current use of AI telling us about the organisation we already are?”
And, maybe more importantly:
“Are we prepared to listen, learn and adapt?”
If you’re wanting to answer those questions and help your oranisation move forward, you can’t afford to miss our webinar on 29 June.
Rob will join DIN CEO, Ian Wright, as they look beyond the noise, dig into what the responses are really telling us and explore what this means for social housing organisations trying to move from experimentation to meaningful impact.