Tracey Follows
Futurist in Residence
Tracey Follows helps us look into the future at DIN. She's a futurist appearing in a list of the top 50 female futurists in the world in Forbes, regularly commenting on the future of technology, society, and identity.
Tracey is founder and CEO of Futuremade, a strategic foresight and futures consultancy, working with global brands and businesses to help them spot trends, develop foresight and fully prepare for what comes next.
Her clients have included Snapchat, Coca-Cola, Tesco, Rentokil, Google, Lego, Sky and BT. She's also Visiting Professor in Digital Futures and Identity at Staffordshire University and has spoken at UN HQ and keynoted at events such as the Financial Times Tech Live, Nobel Visions in Moscow and Think With Google.
As a go-to futurist for media, she has appeared on or written for the likes of BBC Business Matters, Radio 4, Talk Radio, the Guardian, the Daily Mail and the Big Issue. Tracey also has her own contributor column in Forbes and a monthly column in Management Today.
Tracey is also an author, having written 'The Future of You: Can Your Identity Survive 21st Century Technology?' and has her own 'Future of You' podcast, which explores personal identity in a digital world.