What is Wardley Mapping?

As a CEO of the startup Fotango, Simon Wardley needed to define a strategy, but none of the existing approaches led to satisfying results.

Determined to go beyond mediocrity, he developed a framework designed to enhance his situational awareness and improve decision-making.

This framework, now known as Wardley Mapping, has organically gained widespread popularity.

Today, leaders across various industries use Wardley Mapping to build strategies and outsmart competition.

Summary of the session

This session will be a hands on practical introduction into Wardley Maps, the 2 hours will fly by. At the end of this session you will understand the principles of mapping, the process for solving complex problems and how to apply it to your own organisations challenges.

Pre-session work:

All attendees must watch this 5 minute video 

What are the key takeaways?

1. How do we create a Wardley Map?
2. How it is useful in your own operating environment.

Who should attend?

Anyone interested in exploring new, innovative ways of solving complex problems using a proven methodology will benefit from attending this practical workshop. In particular if you want to add a new methodology to your personal or organisational toolbox.

About our speaker

Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), fellow of Open Europe, inventor of Wardley Mapping, twice voted in the top 50 most influential people in the UK IT industry and a regular conference speaker. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.

Attendance is free for DIN members as part of your subscription.

Book your place here