Session overview – Maximising your ROI - Return on Innovation

What's the point of innovation? Many organisations treat innovation as a fad - they only invest when it's fashionable or when stakeholders apply pressure. When things are going well, why bother to invest in innovation? When things are going badly, too late! Better cut costs. Come join us and fellow DIN members for an innovation masterclass with Tristan Kromer to help you maximise your ROI – Return on Innovation.

What will we cover?

Corporate innovation by its very nature involves a lot of uncertainty, uncertainty around outcomes, timelines and what you will get back for your investment, so for boards and executive teams this can often lead to challenges in demonstrating the value of innovation.

However there are well proven methods for helping organisations understand and improve their innovation solutions and this timely webinar will help you with yours.

Innovation must be a strategic choice for companies before it's too late and not as a PR exercise. Innovation should drive growth, increase efficiencies, diversify revenue of impact streams, or act as an insurance policy against industry disruption. Once the strategic purpose is clear - we can begin to calculate the ROI of innovation and justify the investment with clear numbers. In this session Tristan will explore:

• Designing the right strategic purpose for your organisation

• Understand and design the right KPIs for each experiment

• The key stages of the innovation process and how to understand when to invest and when to pivot

• And much more

About our speaker

Tristan Kromer is the founder of Kromatic, a training, coaching, and consulting company specialising in innovation and new product development. With a background in business and technology, Tristan has dedicated his career to helping startups and large enterprises innovate more effectively.

Tristan's journey in the innovation space began with his education at New York University, the International University in Germany, and the National Sun Yat-Sen University. Before founding Kromatic in 2010, he held various roles, including Business Unit Manager and Vice President of Marketing at SECUDE International.

At Kromatic, Tristan focuses on providing resources and coaching to accelerate innovation projects. He has developed numerous tools and frameworks to support startups in validating their business models and achieving product-market fit. He has worked with companies ranging from early stage startups with zero revenue to established businesses with >$10M USD revenue (Cancer Research U.K., JustAnswer, TES) to enterprise companies with >$50B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn)

Through his work, Tristan Kromer continues to influence the innovation landscape, helping organisations navigate the complexities of bringing new ideas to market.

Who should attend?

Tristan is one of the genuine thought leaders on corporate innovation so if innovation is on your agenda you will benefit from listening to him. This includes, CEOs, Directors, board members and anyone responsible for change and transformation and running experiments in your organisation.

Attendance at this session is free as it is included in your DIN subscription