Spoiler alert! Yes you can… and this session is all about how to approach it in a way that’s meaningful and brings tangible results that can become a powerful driver for learning, alignment, and change.

Join us for a practical and insightful session exploring how organisations can understand and assess their culture in a structured, thoughtful way.

If you're working in People Services with a focus on culture—whether at a strategic or operational level—or if you're simply curious about how culture measurement can be approached, this session is for you.

In this session:

Tracey McEachran from Campbell Tickell will share key concepts, approaches, and considerations when it comes to understanding organisational culture. Drawing on extensive experience across the sector, she’ll explore how structured frameworks can help bring clarity to something often seen as abstract.

Claire Howe from B3 Living will share a real-world example of how her organisation approached measuring culture—what they did, what they found out, and what’s changed as a result.

What the Session Will Cover

• Why understanding your culture is so important—and what measurement can unlock
• The principles and practicalities of taking a structured approach to culture
• Reflections on applying culture frameworks in real organisations
• A case study from B3 Living on what they did, learned, and acted on
• Helpful advice for those starting (or stuck) on their own culture journey

What You’ll Get Out of Attending

• A clear understanding of how culture can be assessed in a meaningful way
• Insight into what works (and what to avoid) when measuring culture
• Ideas and tools you can take away to use in your own organisation
• Honest reflections from someone who’s done it
• CPD accreditation to support your professional development

About the Speakers

Tracey McEachran – Senior Associate, Campbell Tickell

Tracey is a skilled organisational development and leadership consultant who has worked with housing associations, charities, and public bodies across the UK. She helps organisations explore and improve their cultures in ways that are practical, people-centred, and impactful. She brings curiosity, compassion, and a deep understanding of change.

Claire Howe – Executive Director of Corporate Services, B3 Living

Claire has held senior roles across HR, governance, strategy, and change in social housing. At B3 Living, she has played a key role in shaping the organisation’s culture journey, including leading their approach to understanding and measuring it. She brings realism, reflection, and a commitment to people-first leadership.

Who Should Attend?

People Services professionals with an interest in culture—whether strategic, operational, or both—as well as anyone curious about how culture can be explored and strengthened through a more structured approach.

Cost

There’s no charge. This webinar is included as part of your DIN membership and is CPD accredited.